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BTC Group
BTC Group

About us

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Who We Are

Take your business to the next level with our 360 degrees Solutions

BTC Group is a full service consulting firm specializing in Market and Social Research, Training, Strategy and Advisory services.

We are driving performance and growing brands by empowering enterprises to make mission critical decisions
through our reliable data and deep insights.

We apply the best science, expertise, and our passion for consumer insights in every assignment we undertake. Over the years, we have learnt that our clients need our support beyond data and insights, so we go beyond research and help our clients in strategy formulation and implementation across their business. We hand hold our clients until the results are realized.

With a presence in Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia, South Sudan and Nigeria, industry leaders in both the private and public sector continue to trust our expertise in markets, brands, people, products, investment decisions, growth and assessment of the impact of social investments.

Our Foot Print

“Passionate about consumers!”

We are passionate about everything we put our hands on: our clients,
our customers, our people, our country and our environment.

Vision

We transform brands in Africa and beyond.

Mission

We help our clients to build
profitable businesses by
providing Market and Social
Research, Training and Advisory
Services.

Values & Culture

We are passionate about our
clients’ successes; we go
beyond the brief; and,
we are agile

WHY CHOOSE US

More than 15 years of experience

We are Agile and we turn around projects with speed to ensure our clients act on time in this fast moving environment. BTC Group brings the consumers voice into the boardroom to ensure business decisions are consumer driven. Our proven track record in providing reliable business intelligence that is unbiased and nonpartisan affords you an enviable position for informed strategic and operational decision-making. In addition:

We work with specialized and experienced consultants to afford you a holistic view and analysis of key areas in your industry and markets.

We ensure our processes subscribe and comply with the quality assurance criteria and code of practice of MSRA and ESOMAR

We employ the best science, know-how and expertise in every assignment.

We follow up and walk with our clients throughout their journeys.

Our Experts

Meet the team

Edna Thiongo

BTC Group CEO
With extensive experience, Edna has facilitated hundreds of workshops on a wide range of topics from marketing, branding and culture change. She has conducted over 1000 interviews with top executives and overseen multiple projects for leading brands in the areas of market / social research, advisory, brand strategy, marketing and communications.
Edna Thiongo

Lola Mlola

Communications & Marketing Specialist
Enthusiastic communications practitioner with a keen interest in building strong customer experience journeys through cross-functional proficiency in public relations, customer service, administration, branding and marketing.
Lola Mlola

Brian Omengo

Training and Advisory Specialist
Brian is a dedicated and purpose-driven leader with over 13 years of experience in the Consumer Packaged Goods and Strategy, Training & Consultancy industries. Throughout his career, he has excelled in a wide range of roles at both local and multinational organizations. Brian has consistently delivered exceptional value across key functions, including Trade Marketing/Customer Development, Retail & Shopper Marketing, Brand Management, and Product Development.
Brian Omengo

Rehemah Leilah

Social and Market Research Expert
Rehemah has over 8 years’ experience in Social and Market Research, acquiring invaluable skills in research processes, project, and team management. She has handled several market and social research projects for both local and global firms working with various brands such as: DFID, USAID, World Vision, AGRA, GAIN, Coca Cola, Nation Media Group, PSK, Marie Stopes Kenya, Fresha, Mwalimu National, Unaitas, Caritas, Clinton Health Access Initiative (CHAI), and Pathfinder International among others.
Rehemah Leilah
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